I help advertising agencies increase their clients’ LTV by 20-30%.
Become an irreplaceable trusted partner , not just a supplier!
The challenge…
As an agency relying uniquely on acquiring new clients to grow your business is unsustainable—it’s like running on a treadmill!
To achieve sustainable growth, you need to increase the lifetime value (LTV) of your existing clients by retaining them longer and driving more business from them.
But here’s the challenge: if your clients see you as just a supplier, you’ll struggle to boost LTV. To succeed, you need to become their irreplaceable trusted partner.
My unique experience client side
I spent 15+ years on the client side as a Marketing Leader for brands like McDonald’s and Warner Bros. and during that time I collaborated with over 20 agencies.
I saw firsthand the negative impact of agencies not acting like partners. I’ve been in the meeting rooms where decisions were made about keeping an agency or pitching for a new one. One of the main reasons for moving on? “They are too reactive, we don’t feel challenged.”
Clients want agencies that bring fresh perspectives, anticipate their needs, and act as true strategic partners. Without it, retaining and growing your existing clients becomes nearly impossible.
Why is it so hard to transition from supplier to partner?
-
Your team is buried in day to day tasks.
They don’t find the time to think about clients’ long-term goals.
-
Soft skills are missing in your team.
Building strong client relationships requires specific skills—not everyone has them, and they aren’t always easy to teach.
-
You don’t step out of your comfort zone.
Your clients don’t feel challenged, you are not adding unique value to the relationship.
-
Client growth is perceived as sales.
In reality it should be seen as solving problems for your clients, not selling.
-
Your client lacks clarity.
And you don’t know how to guide them to define their long term goals.
-
You are just reactive.
You are good at handling your clients’ daily needs, but you’re not good at anticipating them. iption goes here
If the above resonates, let’s jump on a quick call.
‘Viola is a fantastic facilitator! My team left the workshop feeling empowered to face new challenges.’
Alistair T., Head of Sales @Amazon
Your clients lack clarity.
And you don’t know how to guide them to define their long term goals.
You stay in your comfort zone.
Your clients don’t feel challenged, and without fresh perspectives, the relationship lacks unique value.
Your team is stuck in daily tasks.
They don’t find the time to think about clients’ long-term goals.
You are just reactive.
You are good at handling your clients’ daily needs, but you’re not good at anticipating them.
Soft skills are missing.
Building strong client relationships requires specific skills—not everyone has them, and they aren’t always easy to teach.
Your team sees growth as sales.
In reality it should be about solving problems for your clients, not selling.